Technological innovation has brought with it new development opportunities for institutional communication, requiring at the same time greater involvement regarding public opinion.
In every activity that it performs, the Financial Guard underlines its own role as an efficient special police Corps, determined to see respect for the State's interests in order to guarantee the economic and financial security of the community.
So as to reflect this in its relationships with the public information media, the Corps collaborates with editing the most authoritative newspapers and radio and television programmes at a national and international level.
Some significant examples are news reports made with the public utility channel of Rai "Isoradio" to provide facts and information on the main operational results achieved in the country, and with the online version of "Il Sole 24 Ore", predisposing audiovisual interventions to promote knowledge of the Financial Guard's activity for the benefit of citizens.
Foreign relations and ceremonies
The Corps' message is portrayed through events and ceremonies. The Financial Guard fosters public relations with both public and private bodies and Institutions, and participates in exhibitions, shows and conventions.
In relation to the growing attention paid by public opinion, this serves to affirm the fact that the Corps is a modern, efficient institute, renewing its relationship with the contributing citizen and capable of expressing itself in addition to its operational service.
Thus in the broadest sphere of "integrated institutional communication", we recall the Financial Guard's participation in events such as the P.A. Forum in Rome, the Salone Nautico in Geneva and the COM-PA in Milan as well as the achievement of the "roving stand" with the involvement of V.E.IC.O.L.O. (the Roving Vehicle for Local Communication) a special resource on wheels geared up to participate in demonstrations and to fill designated exhibition areas.
Public relations
Only continual dialogue with people can demonstrate the Corps' attention to the community's demands and guarantee the justified visibility of the Institution.
One daily point of contact in particular is embodied by the front office of the U.R.P of the Financial Guard, which additionally guarantees responses by means of a specific email address - urp@gdf.it - and the recent activation of a free phone number.
The institutional website has proved to be a vital communication tool. Constantly updated, it aims to satisfy the "surfer's" needs, through the creation of special areas which specifically provide immediately-usable applications.
In order to promote citizen's participation, a special questionnaire has also been published, through which the users supplied considerations and suggestions which they then consented to use in responding specifically and in adapting the content.